This commercial is just a precursor to:
"... one of these days ... Pow! Right in the kisser! One of these days Alice, straight to the Moon!"
I can only imagine this Chase Sapphire "Dress" commercial (more info here http://www.adweek.com/aw/creative/ad-of-the-day/article_display.jsp?creativeId=270295) was cut short before the husband went full on Hulk smash on her. I wonder how those reward zone points will be split up in divorce court.